As part of Financial Center’s rebranding, we created a Brandbook for staff that not only explained the new branding, it showed them how to use it to help the credit union grow in the future.
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1) No ties. They tend to cut off circulation to the brain.
2) No buzzwords, no BS. Clearly say what you mean and know what you’re talking about.
3) Do work you can be proud of that makes the world a better place.
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